Case Study: Mall of America cuts guest search time to under 40 seconds with AOpen Chromebox Commercial digital wayfinding

Mall Of America - Customer Case Study

Mall of America, the United States' largest retail and entertainment destination, faced a way‑finding problem: its vast size made static directory maps increasingly ineffective, costly and slow to update, and guests often spent more than three minutes searching for destinations. The mall needed a digital, scalable solution to replace outdated physical directories and improve the visitor experience.

Express Image built a customized digital directory on the AOPEN Chromebox Commercial that lets guests search by name, category or brand, view animated routes with time‑to‑destination, and send directions to smartphones. The deployment cut average search time from over 3 minutes to under 40 seconds, has generated more than 1.8 million unique interactions, and was powered by the Chromebox for its compact form, hardware encryption, verified firmware boot and three‑year warranty.

Mall of America