Case Study: Singapore Airlines achieves seamless omnichannel retail growth with AOE GmbH

Singapore Airlines boosts omnichannel travel retail with AOE and KrisFlyer loyalty integration

Singapore Airlines sought to reinvent its in-flight retail business, KrisShop, to combat declining sales and create a unique omnichannel customer experience in a highly competitive market. The challenge was to build a seamless and consistent customer journey across all devices and channels. To achieve this, they partnered with vendor AOE GmbH for a digital solution suite.

AOE GmbH implemented a future-proof omnichannel commerce platform for KrisShop. The solution enabled features like pre-ordering until boarding, personalized product displays, and integration with the airline's loyalty program. This resulted in increased revenue and customer loyalty, attracting premium brands back to in-flight sales and providing Singapore Airlines with a significant new source of non-aviation revenue.

Singapore Airlines