Case Study: Kia Europe achieves a seamless digital customer experience with AOE GmbH

Kia Europe launches MyKia in Sweden and 9 more markets with AOE

Kia Europe faced the challenge of modernizing its MyKia customer platform to meet rising customer expectations and improve its aftersales digital services. The existing platform suffered from outdated technology and data integration issues, as information from systems like CRM and ERP was stored in separate, country-specific databases that were not synchronized. To address this, Kia Europe partnered with AOE GmbH to overhaul the platform technically and visually.

AOE GmbH implemented a comprehensive solution using Adobe Experience Manager (AEM) to create a new, flexible frontend aligned with Kia's CI. They also redeveloped the backend to provide real-time access to all external systems, eliminating data synchronization problems and creating a modular structure for easier international rollouts. The results included a seamless digital user experience, consistent real-time data, and a scalable platform. The project successfully launched first in Sweden, forming a prototype for rollouts to nine additional European markets, strengthening customer loyalty and providing a competitive advantage for Kia.

Kia Europe