Case Study: HelloFresh achieves faster idea validation and customer-centric solutions with AOE GmbH

HelloFresh generates high-quality ideas in 3 days with AOE GmbH

The customer, HelloFresh, faced the challenge of driving innovative and market-ready ideas to help define its future corporate strategy. To achieve this, they engaged vendor AOE GmbH, which utilized its ENNOstudio service to conduct a tailored hackathon event.

AOE implemented a solution centered around a three-day hackathon, providing workshops on Design Thinking, Rapid Prototyping, and Speed Pitching. This approach enabled around 100 HelloFresh employees to efficiently develop customer-centric solutions and present them convincingly. The outcome was a large number of high-quality, validated ideas developed in a short time, a result that HelloFresh's Managing Director stated would not have been possible without AOE.

HelloFresh