Case Study: Vodafone achieves 176% lift in campaign awareness with Anzu in-game ads

Vodafone boosts campaign awareness 176% with Anzu

Vodafone wanted to reach German gamers to promote its fast connection speeds and needed a way to effectively target this audience. The company chose to work with Anzu, utilizing its advanced in-game advertising platform to serve blended ads within PC games.

Anzu implemented a campaign in the premium game Trackmania to target hardcore gamers. The solution was measured by AudienceProject, which provided real-time data. The campaign resulted in a 176% lift in campaign awareness, significantly outperforming the industry average, and also delivered strong lifts in brand consideration, top-of-mind awareness, and ad awareness.

Vodafone