Case Study: Unilever engages young gamers in Guatemala with Anzu in-game advertising

Unilever reaches 6.5 million gamers in Guatemala with Anzu

Unilever sought to engage its young male target audience in Guatemala for its Axe brand by meeting them within the gaming environments where they spend their time. The company partnered with the in-game advertising vendor Anzu to implement this strategy in a brand-safe way.

Anzu executed an intrinsic in-game advertising campaign, working with its local reseller to seamlessly integrate Axe video and display ads into mobile, PC, and Roblox games. The solution was highly successful, achieving a 97% viewability rate and an incredibly low invalid traffic rate of 0.01%. The campaign delivered ads across over 500,000 premium mobile game titles, successfully strengthening the Axe brand's presence with millions of young gamers.

Unilever