Case Study: Tommy Hilfiger boosts brand awareness with Anzu's in-game ads

Tommy Hilfiger boosts ad recall 14% with Anzu

Tommy Hilfiger sought to generate buzz and drive awareness for its Classics Reborn Spring '23 collection in the US, aiming to reach new audiences. The brand partnered with vendor Anzu to utilize its in-game advertising solution for this campaign.

Anzu seamlessly integrated Tommy Hilfiger's display and video creatives into premium PC and mobile games, targeting specific audiences with personalized ads. The campaign was a success, resulting in a significant measurable impact including a 14-point lift in ad recall, a 20-point lift in brand favorability, and a 23-point lift in purchase intent.

Tommy Hilfiger