Case Study: Tiramisu boosts Drift Max Pro revenue with Anzu's in-game ads

Tiramisu boosts in-game ad revenue 50% with Anzu

The customer, Tiramisu, faced the challenge of monetizing their popular mobile racing game Drift Max Pro without disrupting the immersive player experience or alienating their loyal daily user base. They partnered with the vendor Anzu to implement its solution for intrinsic in-game advertising.

Anzu's solution involved seamlessly integrating non-disruptive ad placements into the game environment using its lightweight SDK and Shrink2fit technology. This implementation by Anzu led to significant results for Tiramisu, including a 15% overall revenue boost, a 50% increase in in-game ad revenue, and 70% of that revenue being powered by Anzu's adaptive ad solution.

Tiramisu