Case Study: Superpretzel achieves 29-point brand lift with Anzu in-game ads

Superpretzel boosts brand interest by 29 points with Anzu

Superpretzel, a leading brand of frozen soft pretzels, wanted to connect with Gen Z and college students through an advertising channel that aligned with their interests. They partnered with Anzu to use intrinsic in-game advertising to reach this audience where they are highly engaged.

Anzu implemented a solution using intrinsic in-game display and video ad placements across mobile, PC, and console games. This approach resulted in a significant brand lift for Superpretzel, including a 29-point increase in brand interest, a 22-point lift in brand image, and a 23-point lift in purchase intent. The campaign also far exceeded industry benchmarks with an 81% video completion rate.

Superpretzel