Case Study: Sony captures gamer attention with Anzu's in-game advertising

Sony drives 39% lift in ad interest with Anzu

Sony wanted to promote its new INZONE Buds gaming earbuds to a highly engaged audience in Saudi Arabia. New to the gaming advertising space, they also sought to test the effectiveness of different ad formats. They partnered with Anzu to run an in-game advertising campaign to reach this demographic and achieve these goals.

Anzu implemented a campaign using its non-intrusive, in-game ad placements within a hand-picked selection of premium games. They utilized both display and video creatives to drive awareness. To measure the campaign's success, Anzu partnered with Oracle and Happydemics for auditing. The results were significant, including 4 million impressions, a 39% lift in ad interest, a 42% lift in brand image, and a 100% on-screen rate with high viewability.

Sony