Case Study: Revani boosts Race Max Pro revenue with Anzu’s intrinsic in-game ads

Revani boosts ARPDAU 5x with Anzu

Revani, the developer of the mobile racing game Race Max Pro, sought a new way to generate consistent revenue that would complement their existing interstitial and rewarded ads without disrupting the player experience. They partnered with the vendor Anzu to implement its intrinsic in-game advertising solution.

Anzu integrated its ads into the game's tracks in realistic locations, such as on buildings and roadsides. This solution resulted in a 50% increase in revenue each quarter during the first year, with no negative player feedback or impact on other monetization methods. Anzu's technology also helped achieve a 5x increase in ARPDAU for tier 1 countries.

Revani