Case Study: QuikTrip expands local reach with Anzu's in-game advertising

QuikTrip Corporation reaches 3M+ gamers with Anzu

QuikTrip Corporation sought to reach a new, untapped audience by targeting consumers located near their convenience stores. They needed a scalable solution that could operate within a brand-safe environment. They partnered with Anzu to utilize its intrinsic in-game advertising service to meet this challenge.

Anzu implemented a campaign using seamlessly integrated display and video ads within premium PC and mobile games. The solution allowed for precise geo-targeting around store locations. The results were highly successful, achieving a 98% viewability rate against a 52% desktop norm and reaching over 3 million unique users. Anzu's platform effectively engaged this new audience for QuikTrip.

QuikTrip Corporation