Case Study: Procter & Gamble reaches Puerto Rican gamers with Anzu in-game ads

Procter & Gamble reaches 779K players with Anzu’s in-game ads

Procter & Gamble sought to expand its reach and connect with new audiences within Puerto Rico's consumer goods market. The company partnered with Anzu to implement an in-game advertising solution, aiming to engage a demographic passionate about video games that it had never targeted before.

Anzu integrated non-intrusive display and video ads for P&G's brands, including Gillette and Febreze, into popular mobile and PC games. This solution achieved a 97% average in-view rate, far exceeding the IAB requirement. The campaign successfully played 7.4 million ads and reached 779,000 unique players, helping P&G make meaningful connections with this new audience.

Procter & Gamble