Case Study: Oddshot Games boosts revenue with Anzu's in-game ads

Oddshot Games boosts revenue 62% with Anzu

Oddshot Games, an indie game development studio, sought a way to introduce in-game advertising into its title Slapshot: Rebound that would reflect real-life sponsorships without disrupting the player experience. The studio partnered with Anzu to create a new, intrinsic revenue channel for its popular free-to-play ice hockey game.

Anzu implemented its non-intrusive in-game display and video ads into the game's environments using its Unity-verified SDK. By integrating ads into areas like the ice rink and stadium where they would appear naturally, Anzu ensured the placements were seamless. The solution delivered excellent results for Oddshot Games, including a 62% increase in overall revenues, a 75% increase in US ARPU in one quarter, and an immediate revenue uplift of up to 30% in certain regions after implementing video ads.

Oddshot Games