Case Study: Nordcurrent boosts revenue and player satisfaction with Anzu

Nordcurrent boosts revenue 5% with Anzu

Nordcurrent, the developer of the popular mobile game Cooking Fever, sought a reliable monetization solution to provide consistent revenue without compromising gameplay. They partnered with the in-game advertising platform Anzu to address this challenge.

Anzu integrated intrinsic in-game ads into Cooking Fever, identifying optimal placements that felt natural to the gameplay. This solution delivered significant results for Nordcurrent, including a 5% increase in total revenue and a 4x increase in eCPM. The success led Nordcurrent to expand Anzu's ads to the PC version of the game and to more of their titles.

Nordcurrent