Case Study: MyTona boosts ad revenue with Anzu in-game ads

MyTona boosts ad revenue up to 10% with Anzu

MyTona, an international games studio, sought a solution to monetize their popular game Cooking Diary without compromising the user experience or gameplay. They partnered with the in-game advertising vendor Anzu to find a stable and reliable revenue stream that would work alongside their other monetization methods.

Anzu worked with MyTona to implement and optimize intrinsic in-game ads within the game's restaurants, ensuring the placements felt natural to the environment. This collaboration resulted in significant gains, including up to a 10% increase in ad revenue, a 4x increase in total eCPM, and a 6x increase in video eCPM from the US. Critically, there was no change in unique user numbers, confirming the ads did not impact the player experience. Anzu provided an effective monetization solution that enhanced revenue while prioritizing gameplay.

MyTona