Case Study: Levi’s Reaches New Fashion Audiences with Anzu’s In-Game Advertising

Levi’s boosts brand awareness by 4% with Anzu

Levi's, a renowned denim brand, wanted to promote its iconic 501 jeans to a new generation of fashion enthusiasts and re-engage existing customers. To achieve this, they partnered with Anzu to leverage the reach and impact of in-game advertising.

Anzu implemented a campaign using non-disruptive in-game ads across a curated list of mobile, PC, and Roblox titles. The solution included performance verification and effectiveness measurement through Anzu's partners. The campaign was highly successful, driving a 4% increase in brand awareness and a 16% increase in ad recall among premium jeans purchasers. Most notably, 64% of those exposed to the Anzu campaign took an action, which included visiting the Levi's website or making a purchase.

Levi’s