Case Study: Lay's achieves 92.5% video completion with Anzu in-game ads

Lay's achieves 92.5% video completion with Anzu in-game ads

Lay's, one of the world's largest snack companies, faced the challenge of promoting its potato chips to a young audience in Latvia and standing out in a crowded market. To leverage the significant number of gamers in the Baltics, Lay's partnered with vendor Anzu to utilize its intrinsic in-game video ad placements.

Anzu implemented a campaign of 6-second snackable video ads within popular mobile games. This solution provided a non-disruptive and engaging way to reach Latvian gamers. The campaign achieved exceptional results for Lay's, including a 92.5% video completion rate and a 98% viewability rate with 0% invalid traffic.

Lay's