Case Study: Gameloft boosts revenue and realism with Anzu in-game ads

Gameloft boosts revenue 25% with Anzu in Gangstar Vegas

Gameloft, a leader in game development, sought to further monetize their popular title Gangstar Vegas without disrupting the player experience or interfering with in-app purchases. They partnered with the vendor Anzu to implement a non-intrusive advertising solution.

Anzu integrated its programmatic intrinsic in-game ad monetization solution directly into the game's environment, placing ads on buildings, bus stops, and billboards to enhance realism. This approach, powered by Amazon Web Services for high performance, resulted in a 25% uplift in total revenue and a 5x increase in ad revenue within six months. Gameloft reported no technical issues or negative player feedback, confirming the solution's success.

Gameloft