Case Study: Gameloft boosts realism and revenue with Anzu intrinsic ads

Gameloft boosts ARPDAU 10% with Anzu

Gameloft, a global leader in game development and publishing, sought to diversify its revenue streams without disrupting the player experience in its popular titles. The challenge was to find a monetization solution that would work seamlessly alongside its existing in-app purchases and add realism to its game environments. To address this, they partnered with vendor Anzu.

Anzu provided its intrinsic in-game advertising solution, which was integrated into Asphalt 8: Airborne and Dragon Mania Legends. The collaboration focused on placing non-disruptive, native ads that blended into the game worlds. The results were significant, with a 10% uplift in ads ARPDAU and a 5.8x growth in intrinsic ads revenue, all while maintaining positive player feedback and stable game performance. The partnership with Anzu successfully allowed Gameloft to increase investment back into game development.

Gameloft