Case Study: EMPIRE Promotes Babyface Ray’s FACE Album with Anzu’s In-Game Advertising

EMPIRE boosts Babyface Ray’s FACE with Anzu

EMPIRE, an American distribution company and record label, partnered with the in-game advertising vendor Anzu to promote the new album 'FACE' by rapper Babyface Ray. The challenge was to effectively reach a targeted audience to support the album's chart performance.

Using Anzu's advanced in-game advertising solution, the vendor executed a campaign that placed ads directly within video games. This strategy successfully helped the 'FACE' album top the charts, demonstrating the effectiveness of in-game ads for music promotion.

EMPIRE