Case Study: Deutsche Telekom boosts brand awareness and consideration with Anzu's in-game advertising

Deutsche Telekom boosts ad awareness 160% with Anzu

Deutsche Telekom, a leading European telecommunications provider, faced the challenge of increasing advertising awareness and brand consideration for its high-speed internet service among gamers. The brand turned to Anzu to implement an in-game advertising solution, aiming to reach its audience directly within the games they play instead of using traditional digital channels.

Anzu deployed non-disruptive in-game ads across a selection of mobile and PC games to integrate Deutsche Telekom's messaging into the gameplay. The campaign, measured through a brand lift study, was highly successful. It resulted in a 160% uplift in ad awareness, a 40% increase in brand consideration, and 74% of players reported a positive impression of the ads, demonstrating the effectiveness of Anzu's approach.

Deutsche Telekom