Case Study: Axis Games boosts revenue and player immersion with Anzu in-game advertising

Axis Games boosts in-game ad revenue 470% with Anzu

Axis Games, a developer of the cross-platform football simulation Axis Football, wanted to establish a reliable and consistent revenue stream beyond game purchases. Their challenge was to increase revenue without compromising their AAA gameplay experience. They partnered with Anzu to implement its dynamic in-game advertising service.

Anzu worked with Axis Games to build ad placements around their virtual sports stadiums, which enhanced the game's realism. This solution delivered significant results, including a 470% increase in ad revenue from 2020 to 2021 and a 360% increase from 2021 to 2022. In-game advertising now accounts for 18% of total revenue, a figure Anzu helped project to reach 20% by 2023, all while receiving overwhelmingly positive feedback from players.

Axis Games