Case Study: APPS boosts in-game ad revenue with Anzu

APPS boosts in-game ad revenue by 131% with Anzu

APPS, a mobile game development company, wanted to add in-game advertising to monetize its popular hyper-casual games without compromising the user experience or gameplay. They sought a solution that would provide a consistent and reliable revenue stream, leading them to the vendor Anzu.

Anzu implemented its blended in-game advertising formats and SDK technology into APPS' games, ensuring the ads felt natural and were highly viewable. This solution resulted in a 131% increase in in-game ad revenue. Video ads now represent 30-40% of total in-game ad income, and revenue from new territories grew to make up 50% of total monthly income.

APPS