Case Study: Amelore boosts revenue with Anzu's in-game advertising solution

Amelore boosts in-game ad revenue 112% with Anzu

Amelore, a game development studio, sought a way to monetize their popular free-to-play PC title Slappyball without compromising the user experience or gameplay. They wanted to establish a consistent and reliable revenue stream. To address this challenge, Amelore partnered with vendor Anzu to implement its dynamic in-game advertising solution.

Anzu's team integrated its SDK into Slappyball and worked to optimize ad placements within the game's virtual sports stadiums. This collaboration resulted in a 112% increase in in-game ad revenue from 2021 to 2022, with ads now accounting for 50% of the game's total revenue. Furthermore, 90% of players reported feeling neutral or positive about the ads, and Anzu's solution is expected to double the ad revenue as the game expands to cross-platform play.

Amelore