Case Study: Amanotes boosts mobile game revenue with Anzu in-game advertising

Amanotes boosts quarterly revenue 5x with Anzu in 3 months

Amanotes, a top mobile game publisher in Southeast Asia with over 120 million monthly users, sought to implement a sustainable revenue stream without disrupting gameplay. They partnered with the in-game advertising vendor Anzu to use its SDK and find a solution that would boost revenue while preserving the player experience.

Anzu integrated its SDK into Amanotes' games and worked to optimize ad placements so they felt natural to the gameplay. This collaboration resulted in a significant positive impact, including a 5x increase in quarterly revenue and a 10x increase in video revenue since the launch of the program. Anzu's solution also helped achieve an ARPDAU of $779K in the US market.

Amanotes