Case Study: 7-Eleven boosts Slurpee awareness with Anzu in-game ads

7-Eleven boosts Slurpee awareness 86% with Anzu

7-Eleven in Australia wanted to increase awareness of its new Slurpee Plus Guarana flavor and drive store visits post-lockdown. The challenge was to effectively reach its target audience of younger consumers and Slurpee loyalists by moving beyond conventional advertising channels. The company partnered with vendor Anzu to utilize its in-game advertising technology.

Anzu implemented a solution using non-disruptive, intrinsic in-game ad placements across popular mobile games. This approach delivered a 97% viewability rate and a 95% video completion rate, significantly exceeding industry averages. The campaign resulted in an 86% increase in top-of-mind and spontaneous awareness for Slurpee, successfully positioning 7-Eleven as a top destination for frozen drinks.

7-Eleven