Case Study: Centric achieves smarter dialogue management and 24/7 customer availability with AnywhereNow

Centric - Customer Case Study

Centric, acting as a value‑added reseller, faced the common contact‑center challenge of making customer communications manageable and integrated with CRM systems. To address this, Centric partnered with AnywhereNow and deployed the Anywhere365 solution (integrated with Microsoft Dynamics CRM for customers such as ThiemeMeulenhoff) to move from fragmented telephony and channels to a unified dialogue‑management approach.

AnywhereNow implemented Anywhere365 to add logistics to unified communications: intelligent routing, a single dashboard for voice, chat, email and SMS, CRM/back‑office integration, real‑time wallboards and reporting, and 24/7 availability. The result was faster, more efficient customer contact with fewer unnecessary rings and improved dialogue tracking — a solution Centric and AnywhereNow have successfully used in client projects (including ThiemeMeulenhoff) and that underpins a portfolio serving hundreds of customers.

Centric