Case Study: Bitly Shortens Collections and Eliminates Bad Debt with Anytime Collect

Bitly Shortens the Collections Cycle With Link to Anytime Collect

Bitly, the web link management company behind branded short URLs and analytics for many well-known enterprises, needed to streamline its accounts receivable process. With only one A/R specialist and a highly manual workflow for handling 1,200 invoices a month, Bitly was struggling to keep up with collections and reduce past-due balances.

Using Anytime Collect Standard Edition with Sage Intacct, Bitly automated invoice emails, reminders, and online payment collection. The result was a 50% reduction in staff work time, a 25% increase in collection effectiveness index, past-due balances cut from 40% to 25%, and bad debt eliminated for over three months. Bitly also saw stronger credit card adoption through the portal, with 861 logins per month.

Bitly

Sabrina Tang

Director of Finance