Case Study: The Flower Shop boosts event data collection and marketing insights with AnyRoad

The Flower Shop collects 50% of event attendees’ data with AnyRoad

The Flower Shop, a multi-state cannabis company, faced challenges in measuring the ROI of its frequent field marketing activations due to limitations on paid media. They needed a way to gather first-party data to better understand their different consumer demographics and inform their product development and marketing strategy for their various brands.

Using AnyRoad's platform for flexible data capture, including QR codes and mobile registration, The Flower Shop efficiently collected attendee information at events. This solution provided them with vital consumer insights and competitive intelligence. The results were significant, with 50% of event attendees providing their data and a 66.7% opt-in rate for marketing. This data allowed them to confidently scale their brand awareness campaigns and expand into new retail locations, all while measuring a 90 Net Promoter Score for their experiences.

The Flower Shop