Case Study: The Flower Shop collects 50% of attendee data with AnyRoad

The Flower Shop collects 50% of event attendees’ data with AnyRoad

The Flower Shop, a multi-state cannabis company, needed a better way to understand different consumer audiences while running frequent field activations and shopper marketing events. Because paid media options are limited in cannabis, the team turned to AnyRoad to help capture attendee data and inform product development, marketing strategy, and wholesale planning.

Using AnyRoad’s flexible data capture tools, including contactless QR codes and mobile registration, The Flower Shop collected first-party data through sweepstakes, product giveaways, and VIP launches. With AnyRoad, they saw strong early results in the first month: 50% of event attendees shared their data and 26% of registered guests opted into marketing outreach, helping the team grow its email database and improve activation planning.

The Flower Shop

Todd Grobstein

Vice President of Marketing