Case Study: POPLIFE helps mezcal brand grow consumer database with AnyRoad

Spirits Brand Expands Consumer Database With This Festival Strategy

POPLIFE worked with AnyRoad to help an artisanal mezcal brand grow awareness, capture consumer data, and better understand how festival activations influenced purchase behavior. The challenge was to collect attendee information and opt-ins at key events while proving the marketing impact of the experience.

Using AnyRoad’s platform at festivals like III Points and Portola, POPLIFE collected attendee data onsite, even offline, and followed up with surveys to measure sentiment and purchase intent. AnyRoad’s analytics helped the team report results quickly and show measurable impact, including 45–50% more data captured, 42% of attendees opting into future marketing, 34% new-to-brand consumers, and an 85% post-event purchase intent rate.

POPLIFE

Danielle Veneziano

Account Coordinator