Case Study: Sierra Nevada achieves 93% conversion and stronger brand loyalty with AnyRoad

Sierra Nevada Finds Their 93% Conversion Rate with AnyRoad

Sierra Nevada, one of the largest American craft breweries with locations in Chico, California, and Mills River, North Carolina, wanted to better understand and improve its guest experience. Although the team believed it was creating strong emotional connections with visitors, separate surveys and data silos made it difficult to see the full picture or prove the impact of its brewery tours and events. AnyRoad helped Sierra Nevada address these challenges with a cohesive insights and operations platform.

Using AnyRoad Atlas, Experience Manager, AtHome, and Front Desk, Sierra Nevada centralized guest feedback, first-party data, and benchmarking across both locations. The result was a 93% post-event conversion rate, 92% visitor satisfaction, and 86% improved brand perception, with tours also helping turn infrequent buyers into brand champions. AnyRoad’s data helped Sierra Nevada make more strategic programming decisions, improve NPS, and strengthen loyalty and repeat visits.

Sierra Nevada

Amy Ebling

Supervisor