Case Study: POPLIFE boosts consumer database growth and purchase intent with AnyRoad

POPLIFE boosts consumer data capture 50% with AnyRoad

POPLIFE, an agency working with an artisanal mezcal brand, faced the challenge of measuring the success of festival activations. They needed to grow their consumer database, demonstrate the events' impact on purchasing behavior, and understand who was new to the brand. They partnered with the vendor AnyRoad and used its experiential marketing platform to capture data and gain insights.

AnyRoad's solution enabled POPLIFE to capture consumer data on-site, even without Wi-Fi, and follow up with post-event surveys. Using AnyRoad's analytics and automated reporting, the agency measured key metrics, saving significant time. The results included a 50% increase in data capture, with 85% of engaged consumers reporting intent to purchase and a 75% lift in purchase intent post-experience, proving the strategy's effectiveness for the brand's growth.

POPLIFE