Case Study: Old Dominick Distillery boosts tour revenue by 11% with AnyRoad

Old Dominick Grows Tour Revenue by 11% in Less Than 6 Months

Old Dominick Distillery, a Memphis-based family-owned spirits maker, wanted to grow its tour business and increase brand visibility, but its existing booking technology was hard to use, limited in scale, and didn’t provide the customer feedback needed to improve experiences. The distillery needed a simpler way to manage tours and events while expanding offerings for guests.

Using AnyRoad to manage online and in-person tour bookings, Old Dominick was able to streamline operations, collect customer insights, and quickly launch new experiences like VIP tours, bourbon and brushstrokes nights, and salsa nights. With AnyRoad, the distillery increased tour revenue by 11% in less than six months, expanded tours to seven days a week, and also drove more event bookings for its space.

Old Dominick Distillery

Ben Brown

Director of Guest Experience