Case Study: Old Dominick Distillery Achieves 11% Tour Revenue Growth with AnyRoad

Old Dominick grows tour revenue 11% in less than 6 months with AnyRoad

Old Dominick Distillery, a historic family-owned distillery in Memphis, faced challenges scaling its tour offerings due to a previous booking platform that was difficult to use, lacked customer feedback collection, and hindered growth. To increase visibility and grow the business, Director of Guest Experience Ben Brown sought a new solution that could provide valuable insights and streamline operations.

Implementing the AnyRoad platform for experience management gave Old Dominick the tools to automatically collect customer feedback and seamlessly integrate booking onto their own website. This allowed them to refine existing tours and successfully launch new, premium events. As a result, Old Dominick grew its tour revenue by 11% in under six months, expanded its demographic reach, and unlocked a lucrative new revenue stream from private event bookings in their previously underutilized space.

Old Dominick Distillery