Case Study: OCESA boosts festival insights and sponsorship sales with AnyRoad

OCESA registers 7,802 festival attendees with AnyRoad

OCESA, a major event organizer, faced the challenge of tracking festival attendees, measuring their satisfaction, and proving the value of their events to potential sponsors in order to sell sponsorships more easily. To achieve this, they turned to the vendor AnyRoad and utilized its AnyRoad Live product for offline data capture.

Using the AnyRoad platform, OCESA was able to capture data from 7,802 attendees despite unreliable WiFi, and gathered 1,111 post-event feedback responses. This data allowed them to identify the value the festival provided to fans and sponsors, ultimately making sponsorship sales easier and proving the event's impact. The solution from AnyRoad helped OCESA grow its marketable database and enrich its reports with experiential marketing data.

OCESA