Case Study: OCESA boosts festival data capture and sponsor value with AnyRoad

OCESA - Customer Case Study

OCESA, a live events and festival organizer, needed a better way to collect attendee data and prove value to sponsors even when connectivity was unreliable. They turned to AnyRoad and its AnyRoad Live solution to capture offline data at a crowded festival, including demographics, marketing opt-ins, event satisfaction, and sponsor affinity.

With AnyRoad, OCESA registered 7,802 festival attendees and collected 1,111 post-event feedback responses, 80% of which were promoters in NPS results. AnyRoad helped OCESA evaluate the overall festival experience, identify the value delivered to fans and sponsors, and strengthen its sponsorship reporting with richer experiential marketing KPIs.

OCESA

Omar Aguilera

Commercial Intelligence Manager