Case Study: Michaels achieves experiential scale and operational efficiency with AnyRoad

Michaels scales 20,000 experiences a year with AnyRoad

Michaels, North America's largest arts and crafts retailer, sought to scale its Community Classroom program to engage its customers, known as Makers, both in-store and online. Their challenge was to gather first-party consumer data, capture instructor information, facilitate local content, reduce store workload, and build a large-scale brand community. To address this, they partnered with AnyRoad and utilized its experience management platform.

AnyRoad implemented an end-to-end solution that included the Experience Manager and Atlas data analysis tools. This streamlined operations, saving up to 500 hours of work per month, and allowed Michaels to quickly launch a successful online class program. The results were significant, with Michaels now delivering 20,000 experiences annually, increasing average spend per private party booking by 30%, and achieving an NPS above 70, solidifying their position as an industry leader.

Michaels