Case Study: JUST Egg captures first-party data and improves field marketing with AnyRoad

JUST Egg’s strategy nets 30,000 high-intent customer data points per year

JUST Egg, the plant-based egg brand from Eat Just, wanted to overcome consumer hesitation about whether a plant-based egg could taste as good as or better than a chicken egg. To support a new field marketing program and prove its value to the C-suite, the team needed a way to scale 300 events while capturing useful first-party data and learning more about attendees. They turned to AnyRoad, using AnyRoad Live, AnyRoad Atlas, and AnyRoad Experience Manager to power and measure their experiential efforts.

With AnyRoad, JUST Egg captured on-site data through QR code and iOS-based check-ins, followed by post-event pulse surveys and real-time analysis in Atlas. This helped the team gather hundreds of first-party records per event, identify and fix a product sampling issue, and uncover audience insights that influenced event planning, including adding more events in New York. The program gave JUST Egg actionable data to improve future activations and better understand its consumers.

JUST Egg

Adrian Santos

Director Of Field Marketing