Case Study: Leiper's Fork Distillery achieves more revenue and smarter tours with AnyRoad

How Leiper's Fork Used AnyRoad to Take Action on Insights

Leiper’s Fork Distillery, a high-end whiskey distillery, was attracting thousands of guests to its tours and tastings but had little visibility into who those visitors were or how they felt about the experience. Before AnyRoad, their booking process was hard to use, disorganized, and offered no meaningful metrics or way to track attendees.

AnyRoad provided Leiper’s Fork Distillery with a branded online booking and guest-data platform that captured visitor details, tracked NPS, and automatically collected post-event feedback. With AnyRoad, Leiper’s Fork increased average tour price by 33% (from $18 to $24), achieved a 97 post-event NPS, saved about $500 per month in labor, and ran more efficiently while gaining insights to refine experiences, retail, marketing, and distribution decisions.

Leiper's Fork Distillery

Matt King

General Manager