Case Study: Horse Country boosts ticket sales and visitor insights with AnyRoad

Horse Country Attractions Grew Sales by 40% In One Easy Step

Horse Country, the Kentucky organization that connects consumers with horse culture, needed a way to automate its attraction operations while keeping resources focused on horse care. With limited staff, the team wanted to better understand visitor interests, gather live feedback, and build a new generation of horse fans, but earlier experience analytics tools created more work instead of less. Horse Country turned to AnyRoad’s experience management and analytics platform to help solve this challenge.

Using AnyRoad, Horse Country rolled out automation and online booking across all 32 member locations, creating a single source of truth for its partner network and a full view of experience performance. With AnyRoad analytics and guest feedback, Horse Country increased tours and attractions by 20%, grew ticket sales by 40% year over year, and maintained an industry-leading NPS while offering 70+ unique experiences on its site at any time.

Horse Country

Anne Hardy

Executive Director