Case Study: Founders Brewing Co. boosts brewery visits and NPS with AnyRoad

Founders Re-Imagines their Brewery Experience with AnyRoad

Founders Brewing Company partnered with AnyRoad to modernize its brewery visitor experience. The company’s tour program had become difficult to manage manually, with sign-in sheets, Excel spreadsheets, and heavy reliance on design and development resources to launch or update experiences, making it hard to track performance or improve the visitor journey. AnyRoad’s Experience Relationship Management platform, including AnyRoad Atlas and AnyRoad Experience Manager, was used to centralize booking, visitor data, and feedback.

With AnyRoad, Founders Brewing gained direct NPS and sentiment feedback, easier event and tour management, stronger data capture for remarketing, and centralized insights across both locations. The results included a 95 NPS score, a 28% increase in average monthly guests, and a 90% reduction in time to launch new site experiences. AnyRoad also helped improve planning, collaboration, and the creation of a growing first-party data set of repeat visitors and brand champions.

Founders Brewing Co.

John Gautraud

Founders Brewing Co.