Case Study: Fleetwood Paints achieves 90% conversion from online color consultations with AnyRoad

Fleetwood Paints boosts online bookings 40% with AnyRoad

Fleetwood Paints, a leading paint manufacturer and distributor in the UK and Ireland, faced challenges with a cumbersome and time-consuming booking process for its color consultations. Their previous system, which relied on Instagram direct messages, created friction for customers and failed to provide meaningful data collection. To expand online offerings, improve the customer experience, and gain better consumer insights, Fleetwood Paints partnered with the experience management platform AnyRoad.

By implementing AnyRoad's solution, Fleetwood streamlined its booking process from 30 minutes to under two minutes, saving the marketing team 50 hours per month. The platform provided analytics that revealed customer booking preferences, leading to a 40% increase in online bookings after schedule adjustments. Most impressively, the program achieved a 90% conversion rate from consultations to in-store sales and a Net Promoter Score of 100. AnyRoad enabled Fleetwood to create a seamless omnichannel experience that significantly drove sales and customer satisfaction.

Fleetwood Paints