Case Study: Fleetwood Paints boosts NPS and bookings with AnyRoad personalized color consultations

Fleetwood Paints boasts a 90% conversion rate through this marketing technique

Fleetwood Paints, a leading manufacturer and distributor of paints in the UK and Ireland, wanted to modernize its color consultation experience and compete more effectively with brands offering online booking and classes. The company had been handling appointments manually through Instagram messages and lacked the customer data and insights needed to personalize consultations and understand what drove conversions. To solve this, Fleetwood partnered with AnyRoad, using AnyRoad Experience Manager and AnyRoad AtHome.

AnyRoad helped Fleetwood launch online and in-store consultations quickly, including brand ambassadors, QR-code booking at retail partners, and voucher incentives to drive store visits. The result was a much faster booking process, with scheduling time reduced from 30 minutes to under two minutes, plus a 40% increase in online bookings, 50 hours saved per month, and a 90% conversion rate from online consultations to in-store sales. AnyRoad also enabled stronger insights and engagement, including a post-experience NPS of 100 and a 100% increase in designer satisfaction.

Fleetwood Paints

Derek Byrne

Head of Marketing