Case Study: Diageo boosts whisky brand engagement with AnyRoad

Diageo boosts post-visit NPS by 16 points with AnyRoad

Diageo faced the challenge of demonstrating the value of its £185 million investment in whisky tourism, specifically at the Johnnie Walker Princes Street (JWPS) experience. They needed to prove ROI, reach new audiences, and measure the brand impact of their new immersive and personalized visitor attraction. To address this, Diageo partnered with AnyRoad to utilize its end-to-end experience management platform.

The solution implemented by AnyRoad provided Diageo with seamless registration, deep analytics, and real-time feedback capabilities. This allowed Diageo to measure a 16-point increase in post-visit NPS scores and identify that a key demographic was 40% more likely to drink whisky after their visit. Using AnyRoad's data, Diageo could constantly adapt the experience and capture valuable consumer data to drive long-term brand growth.

Diageo