Case Study: Conversate Collective achieves a 74% conversion rate with AnyRoad

Conversate Collective discovers 74% higher purchase intent with AnyRoad

Conversate Collective, an experiential events agency, faced the challenge of building detailed consumer purchasing behavior profiles to drive revenue for their CPG beauty client. They turned to the vendor AnyRoad and its platform for data capture to learn more about consumer demographics and purchase behavior.

Using AnyRoad's flexible data capture tools like QR codes and mobile registration, Conversate collected vital consumer information. The solution provided measurable results, including the discovery that 74% of guests were more likely to purchase after an event and that over 50% of surveyed consumers bought the product at Walgreens and Target. AnyRoad helped the agency gain critical insights to inform future marketing strategy and targeting.

Conversate Collective