Case Study: Campari Group boosts consumer loyalty and event insights with AnyRoad

Campari Group boosts marketing opt-ins 3X with AnyRoad

Campari Group, a global leader in the spirits industry, faced significant operational challenges in managing its extensive array of global experiential events. Their systems were fragmented across multiple platforms and regions, making it difficult to ensure consistent quality, integrate with consumer data, and gain actionable insights into consumer preferences. To address this, Campari partnered with the experience management platform AnyRoad.

AnyRoad implemented a unified platform to consolidate event management for brand homes, pop-ups, and festivals. This solution streamlined operations by integrating booking systems and CRM tools, while its analytics capabilities provided centralized data collection and consumer insights. The partnership delivered transformative results for Campari, including a 3x increase in marketing opt-in registrations, the identification of 4,500 brand champions, and the finding that 48% of visitors became brand promoters after their experiences. AnyRoad also helped increase average spend per customer by 25% since 2020.

Campari Group