Case Study: Ben & Jerry’s boosts online tour bookings with AnyRoad

Ben & Jerry’s Factory Experience made one tweak that moved 73% of their tour bookings online

Ben & Jerry’s Factory Experience needed a better way to manage ticketing for its popular Vermont tours. The team was handling sales manually with spreadsheets and physical tickets, which led to long lines, long waits, and limited visibility into visitor data and tour impact. They turned to AnyRoad and its experiential marketing platform to improve the guest experience and capture richer first-party insights.

With AnyRoad, Ben & Jerry’s launched online ticketing through its website, along with pre- and post-experience surveys and analytics via AnyRoad Atlas. The new system streamlined reservations, reduced crowding, and made reporting easier, while giving the team better insight into visitor demographics, NPS, and brand impact. Most notably, 73% of factory tours are now booked online, helping Ben & Jerry’s deliver a smoother and more flexible experience.

Ben & Jerry’s

Amy Weller

Admin & Marketing Coordinator