Case Study: Ben & Jerry’s Achieves 73% Online Tour Bookings with AnyRoad

Ben & Jerry’s books 73% of factory tours online with AnyRoad

Ben & Jerry's Factory Experiences faced a challenge with their manual, on-site-only ticket purchasing system, which caused long wait times for visitors and provided no valuable data insights. They partnered with vendor AnyRoad to implement its experiential marketing platform and online booking system to automate reservations and collect first-party data.

The solution from AnyRoad moved the majority of bookings online, eliminating long lines and providing a seamless experience. This resulted in 73% of tours being booked online, the ability to handle over 1,100 visitors per day efficiently, and the collection of valuable analytics on visitor demographics from all 50 states.

Ben & Jerry’s